1 – Have you ever heard of SEO referencing?

 

A – What is SEO?

 

Search Engine Optimization (SEO) is a strategy to improve the visibility and ranking of a website in search engine results, such as Google, Bing or Yahoo.

SEO involves the use of techniques and best practices to optimise the different elements of the website, such as content, structure, meta tags, images, links, etc. These techniques aim to improve the relevance, quality and credibility of the website in the eyes of search engines.

SEO can be divided into two categories: on-page and off-page SEO. On-page SEO is about optimising the internal elements of the website, while off-page SEO is about optimising the external elements, such as inbound links.

SEO is important for businesses and website owners as it can help increase organic traffic, visibility, awareness and online sales. However, it is important to follow good ethical practices to avoid search engine penalties.

 

B – The role of an SEO analyst:

An SEO (Search Engine Optimization) analyst is responsible for optimizing the visibility and positioning of websites in search engine results such as Google, Bing, Yahoo, etc. Their role is to understand the search engine algorithms and use this knowledge to improve the visibility of websites in relevant search results. Their role is to understand the search engine algorithms and use this knowledge to improve the visibility of websites in relevant search results.

Specific responsibilities of an SEO analyst may include:

    1. Search data analysis: The SEO analyst collects data on search queries and analyses trends to understand the most popular search terms in a given industry. They use this information to create effective SEO strategies.

    2. Competitor analysis: The SEO analyst examines competitors’ websites to understand the strategies they use for their SEO and looks for opportunities to improve the SEO of the client’s website.

    3. Content optimisation: The SEO analyst ensures that the website’s content is optimised for the most relevant keywords. They may work with writers to create quality content that incorporates the most relevant search terms.

    4. Technical optimisation: The SEO analyst ensures that the site is technically optimised for search engine optimisation. They may look at elements such as site structure, meta tags, URLs and page load times to ensure that the site is easily understood by search engines.

5. Reporting and analysis: The SEO analyst compiles regular reports on the site’s SEO performance. They use these reports to monitor progress and make adjustments accordingly.

 

3 – How will we work closely together?

 

A – The first step:

The first step is the easiest, and most important. You can contact me either through my email box or through the contact page of my portfolio. I will answer you within 24 hours, and I will send you a datasheet, with small questions to understand your project, your needs, and your desires.

After having synthesized your project, I will come back to you, so that we fix an appointment, via video conference (zoom) or directly in a Coworking space, I can, of course, move into your premises.

With all your information, I will come up with a quote and the deadline for the realization of your website.

If both parties agree, I will provide you with a customer number and access as a visitor to your site to see its evolution of it, at any time.

 

B – The quote:

 

The estimate will be provided and detailed during our meeting. An estimate is like a contract between you and me, as soon as it is signed, it is a record of our mutual agreement, you will of course have a copy of the estimate.

 

4- How I will proceed to analyse your website.

 

A- Conduct an audit of your website:

 

An SEO (Search Engine Optimization) audit is an in-depth analysis of your website to assess its level of optimization for search engines such as Google, Bing, Yahoo, etc. The objective of an SEO audit is to identify technical, structural, and content issues that prevent the website from ranking well in search results.

The SEO audit will include a verification of the quality of the content, the relevance of the keywords, the structure of the URL, the loading speed of the site, the optimization of the title and meta-description tags, the quality of the internal and external links, an analysis of your competitors.

You will get a summary of the audit result.

In conclusion, the SEO audit helps website owners to improve their online visibility and increase their organic traffic, and even outrank their competitors.

 

B – Keywords:

 

Keywords are very important in SEO (Search Engine Optimization) because they allow search engines to understand what your site is about and rank it accordingly in search results.

When a user performs a search on a search engine, the search engines analyze the keywords they have used to find the relevant pages and display the most relevant results for that search.

By including relevant keywords in your website, you can increase your chances of appearing in the relevant search results for those keywords. However, it is important not to overuse keywords, as search engines can detect keyword spam and penalize your website by ranking it lower in the search results.

In summary, keywords are important in SEO because they help search engines understand your site’s content and rank it according to its relevance to users’ search queries. But it is crucial to use them sparingly and focus on the quality of the content to achieve good SEO.

For this, I would use tools like Semrush, or Google tools.

 

C – In-page » analysis:

 

In SEO, « in-page » (or « on-page » in English) refers to all the elements that can be optimized directly on a web page to improve its natural referencing in search engine results.

This includes content elements such as titles, meta description tags, texts, images, videos, internal and external links, as well as the HTML structure of the page while respecting the W3C reference for Google.

By optimizing these elements, SEO specialists can help search engines better understand the content of the page and rank it higher in search results for relevant keywords.

 

D – Monitoring the evolution of your website:

 

The time it takes to see the effects of SEO depends on several factors, such as the competition for the targeted keywords, the quality of your content, the structure of your website, the relevance of your backlinks and the frequency of updating your content. In general, results can start to show after a few weeks or months of SEO work.

It is important to note that SEO is a long-term process, and it is rare to see immediate and lasting results. It can take time for your website to gain authority and visibility with search engines.

That’s why I automatically monitor your website for 6 months, by installing Google tools that will allow me to track your website’s progress.

Having said that, it is important to continue to work on your SEO strategy, by regularly producing quality content, optimizing your site for relevant keywords, and obtaining quality backlinks. If you are patient and keep working hard, you will eventually see significant results from your SEO work.

 

E- The Rate:

 

The fee includes, of course, the audit and analysis of your website and the different steps listed above. The rate is 150 € per day/ excluding VAT.

For other services see the different details: WordPress, Woocommerce, SEO, and freelance web development.

 

F- Conclusion:

 

To conclude, SEO analysis is responsible for optimising websites for search engines to increase their visibility and positioning in relevant search results.

In this context, I offer you service options and solutions adapted to your needs and to your small or medium-sized business, B2B and B2C, showcase site, blog (Yoga, sports club, doctors, portfolios, restaurants, lawyers, etc).

I simply invite you to go to my contact page.